What is SEO and Conversion Rate ?

Who does not want to be on the top? Getting the top slot or at least the first page of Google is the primary aim of every Internet marketing professional. Quite obviously, SEO techniques come in handy to achieve the same. But, what if the technique fails or does not fetch the desired result?

Simple!! It’s of no use then. Either there is a problem with the technique or the way you put it in action. Since, the motto of SEO is to increase the conversion rate, let us first try to find out what exactly does conversion rate mean…

Internet marketing defines conversion rate as the ratio of footfalls that turn casual website visit into a particular action. To elaborate, submitting a query or purchasing a service or plan from your website by a visitor will add to the conversion rate of the website.

Conversion rate is essential owing to the fact that it helps achieve a business more customers without having the need to spend the money on other promotion methods, such as advertising. So, what methods or techniques one should apply to get the conversion rate in shape? Let’s have a look:

• First of all, make sure the website is accessible by users. 
• Do not let the visitors go without buying a service if they intend to do so. To ensure that the visitor stays, add an ‘action’ or ‘radio’ button in the website so that the user can select the button and add a particular product or service to the shopping list. 
• One more way to convert is to look for high bounce rate pages on your website. Try Google analytics to find out pages with higher bounce rate and study the reason for visitors to leave a page without taking a desired action. 
• Let the visitors look for the most valuable pages on your website. This can happen if you make a deliberate attempt to divert traffic or visitors to those pages only. 
• Visitors love to visit pages that offer them a Thank You gift. A free e-book or software might work. This would ensure frequent footfalls for your website. If nothing else, they will get back to seek more gifts or to know about a service or product. 
• People like it when they are given so many options to choose from. Be sure you provide them with all the possible ways of making a payment. This may include payment through credit card, debit card, etc.

With these aforementioned pointers, you should be able to increase the conversion rate for your website. For professional assistance, you shall contact an SEO Services Company India; and get robust SEO Services for your website.