Essence of RSS Feeds

Long time back, came the concept of Rich Site Summary or what is now known as RSS feeds. Soon, it became the daily need of an Internet surfer who may be keen to keep-up with his favorite pages or websites all the time.

Interestingly, the trend is still ongoing and people take it as a great way to get regular updates about the pages they follow; it is also the easiest technique for a business to keep their visitors at bay. In other words, it is an outstanding manner to retain or increase a website’s traffic in no time.

According to a study, RSS Feeds have been immensely successful in luring people over a period of time. However, there is still a lot to be learnt about the technology of RSS. Those deprived of the complete knowledge of RSS may lose a lot in terms of website traffic, leads, and sales.  But, a genuine attempt to gain knowledge about RSS may prove handy for a business.

There are times, when a business goes through crisis and fails to generate enough traffic for its website, which compels it to pay money in order to get footfalls. But, RSS Feeds, if used in the right manner, can do wonders for a business by generating free and quality traffic in a short time frame; without having the need to pay for the same.  No wonder, the website traffic may reach unprecedented heights in no time.

But, to achieve such results, one should make sure that the feeds (RSS Feeds) are targeted towards a specific section of the market. However, in order to ensure the aforementioned, an effective strategy has to be developed in advance with keywords in place. Now, let’s have a look at some of the benefits of employing RSS Feeds for your website:

1.    Facilitates online or e-mail marketing 
2.    Helps in keeping its visitors updated 
3.    Attracts the target audience
4.    Allows one to review previous contents or matter

These were a few advantages of using RSS feeds on your website. You may get acquainted with some more as soon as you apply the same on your site. Just make sure that you update your website frequently in order to tempt variety of audiences to your website.  On top of that the summary used on the RSS feeds should stay pertinent.

But, the story does not end here…there’s still a lot to find out…we leave the rest for you to discover.  However, at any point of time, you may consider getting in touch with an SEO Services Company to get familiar with SEO Services and techniques.

What is SEO and Conversion Rate ?

Who does not want to be on the top? Getting the top slot or at least the first page of Google is the primary aim of every Internet marketing professional. Quite obviously, SEO techniques come in handy to achieve the same. But, what if the technique fails or does not fetch the desired result?

Simple!! It’s of no use then. Either there is a problem with the technique or the way you put it in action. Since, the motto of SEO is to increase the conversion rate, let us first try to find out what exactly does conversion rate mean…

Internet marketing defines conversion rate as the ratio of footfalls that turn casual website visit into a particular action. To elaborate, submitting a query or purchasing a service or plan from your website by a visitor will add to the conversion rate of the website.

Conversion rate is essential owing to the fact that it helps achieve a business more customers without having the need to spend the money on other promotion methods, such as advertising. So, what methods or techniques one should apply to get the conversion rate in shape? Let’s have a look:

• First of all, make sure the website is accessible by users. 
• Do not let the visitors go without buying a service if they intend to do so. To ensure that the visitor stays, add an ‘action’ or ‘radio’ button in the website so that the user can select the button and add a particular product or service to the shopping list. 
• One more way to convert is to look for high bounce rate pages on your website. Try Google analytics to find out pages with higher bounce rate and study the reason for visitors to leave a page without taking a desired action. 
• Let the visitors look for the most valuable pages on your website. This can happen if you make a deliberate attempt to divert traffic or visitors to those pages only. 
• Visitors love to visit pages that offer them a Thank You gift. A free e-book or software might work. This would ensure frequent footfalls for your website. If nothing else, they will get back to seek more gifts or to know about a service or product. 
• People like it when they are given so many options to choose from. Be sure you provide them with all the possible ways of making a payment. This may include payment through credit card, debit card, etc.

With these aforementioned pointers, you should be able to increase the conversion rate for your website. For professional assistance, you shall contact an SEO Services Company India; and get robust SEO Services for your website.

About Google Search Engine Rankings

We put up in a much improved and advanced version of the world today. While the era is witnessing a huge mass thronged into the world of Internet; the race for the best has begun.

It’s the race to excel, where almost all Internet competitors are striving to get the top spot in Google rankings. Several tweaks and tricks have been discovered by webmasters to achieve the same. These tricks result into forcing another website to link to the webmaster, without letting them have any clue. It works with the help of a code, which stimulates a website to place a link to the owner’s / webmaster’s website.  Eventually, the link gets enough publicity and jumps to a higher Google search rankings.

Though, the tweak might seem fancy enough to lure the Internet dealers, but the reality is exactly the opposite. It might show you some positive earlier, but won’t work in the long run.

Reason:  Almost all the search engines, especially Google update their crawling system regularly and do not allow a tweak or a trick to stay for long. Hence, if an attempt is made to do some good to a website’s ranking using these tricks, it (website) will be restricted to enter the index page.  In other words, your website will be banned, leaving you in a spot of bother.

So, get back to the basic and think about the possible workarounds to optimize a website.  Yes, there are ethical ways available to see your website there at the top of a search engine ranking. This is possible with systematic SEO services India.  Have a look at the below mentioned key-points that form the basis of SEO (Search Engine Optimization).

•    Keyword rich text – Keywords are the best-bet of an SEO strategy. These should be structured in a form that a common man would use to type a search query. To get proper attention or traffic, majority of the website pages should have ample number of keywords complimenting the content.

•    Link building and development – These are the third-party links directing towards a URL or a website. The more links you have for your website, the higher it would be in Google search rankings.


•    Systematic web layout - Just stick to your motive. Allow access for keyword-rich matter or content for both search engines and end-users.

Apart from the aforementioned points, SEO strategy involves ‘n’ number of techniques to accomplish the needful. Therefore, to carry-out effective and systematic SEO techniques for your website, reach out for an SEO Services Company ; and get set for a professional treatment with the help of customized SEO Services.

Backlink !!! What is it ??

Links that take interest in your website and come your way are known as backlinks. Popularity of your website and backlinks go hand in hand. The more baclkinks your site receives, the higher it would be ranked in a search engine. Most of the search engines, particularly Google takes care of your website, provided your website witnesses backlinks pointing towards the website. But, the quantity of backlinks has never been a decisive factor. In fact, it is the quality of a backlink that matters the most to Google. 

However, Google is funny in its own way. When no other website seems to take interest in linking to your website, Google will not even consider it. It can just ignore your website, if no links point towards it. In other words, you wasted your time and effort in creating this website and it doesn’t even exist for Google. Well, that’s the irony of the world’s biggest search engine. So, you got to strive hard to get quality backlinks. 

Talking about building and pointing links; it is an automated process. It does not include any manual involvement. The browser crawls through a web page and tracks all the links that come within its reach. To evaluate the site rankings, Google employs several parameters that include hundreds other factors. Once it detects those links, traffic starts following your way. Eventually, the website ranking takes a huge leap further. 

For your website to exist for Google, links must point to your creation, i.e. your website. To detect your website, Google follows a link from a site that points towards your website. It’s such an easy way to get your website up in the rankings. You may find various places where quality backlinks are found. Backlink Builder utility may also give you a hand while doing the same by suggesting you handful of sites to post your article or content. 

Although you get links from many sites, but if they do not make sense to Google, they are of no use. For example – if you run a website to sell and promote animal products and you receive links from a machinery equipments website. It would do no good for your website. On the other hand, if you receive links from a similar site, it would strike Google search. 

Another way to get quality links is reciprocation. Apply such techniques to lure others to visit your website and give you links. Doing this would certainly do a word of good to your website and business. 

To learn more about it, go for an SEO Services Company India to show you the right way.  These companies provide impeccable SEO Services India to take your website up in any search engine. 

Use pictures ethically for your website.

Who would not want his website to appear good? Who would not want it to be full of pictures and colors? Well, practically no one!!

Any website owner would want to integrate pictures and other such features to make it look catchy and attractive. After all, pictures play a vital role in our life. They make your website interactive. Photos let your website talk to your customers; that’s because they say the entire story. They visually explain the essence of your website and its products to the visitors. In short, integrating pictures to your website works wonders for you. 

And that is the reason people tend to download and use such materials from other websites for their own creation. But how legal is it? Or rather, is it an ethical way to promote your website? No, it is not!!  Downloading pictures or other features from any website and using it for your own benefit is not advisable. It may lead you to trouble; as it is not legal to copy any material from other websites without the permission of the moderator or the photographer.

Actually, the Internet is vast and everything seems to be freely available there. It is very similar to a market where you come, pick-up anything take it home; and don’t even bother to pay for it. It is almost like stealing something. Such practice is common in the world of Internet; however, doing this could be a punishable offence. A moderator holds the right to file a complaint against anyone found guilty. So, how do you know if you are allowed to copy or use a picture for your website? Where do you find pictures and other related stuff for your website??

Following are some points to keep in mind before you use download from the Internet:

• Do not copy or download anything before checking the website thoroughly for any condition. 
• Make sure the website permits you to download pictures without any obligation.
• If it does not, then follow the procedure mentioned in there to ask for the permission to download. 
• If the moderator asks you to pay for the download, pay first and then proceed. 

You can keep the aforementioned things in mind to avoid any trouble. However, an easy-way out is to ask Google for those websites that permit free and simple download of the pictures. Always remember, use pictures, but not at the stake of your website’s dignity.

At any point of time, you may get in touch with an SEO Services Company  for a comprehensive solution in regard to your website. You may seek professional SEO Services assistance from such companies. 

How useful are Long Tail Key-Phrases??

While involved in key-word analysis, webmasters tend to avoid or excuse Long tail Key Phrases. That’s because, these long key-phrases carry some other phrases or words, which are unnecessary. This may divert the attention of the audience. Despite this, Long Tail Key-Phrases are often included in keywords as they play a crucial part in increasing the sales for a particular business.

A few of the Long Tail Key-Phrases can prove handy for a business. They basically help the audience to get a wider scope of information about any particular search. Moreover, it has been observed that most of the times website footfalls get increased by such key-phrases. What makes them unparalleled in nature is their ability to attract a large number of potential audiences, and then converting them into customers.

Consider an example – To search the nearest McDonald’s outlet, you put a specific search location. In other words, you specify your location to look out for the nearest McDonald’s outlet and in-turn use the long tail key-phrase to make it easier for the search engine to find the location.

However, sometimes you may find it challenging to get the appropriate long key-phrase for the website. To tackle this issue, you may try using different types of keyword combinations; in order to see which one does your website cater the most. The one in the limelight would be the most apt long key-phrase for your business. You can also include those key-phrases in your write-ups to find-out the capacity of traffic and sales for your website.

Furthermore, you can try building links for these key-phrases and look for improvement in the website’s ranking. Check, for any improvement in website’s traffic and prepare a list of such key-phrases to check their proximity with Google Adword tool. Pick out the most suitable long key-phrases for your write-ups and website and start using them.
However, do not ignore or avoid your main keywords. Use them in combination with the long key-phrases. Try targeting key-phrases by creating some links.

Particularly, for a start-up business, long tail key phrases may come useful. The main purpose of using long tail key-phrases is to boost your sales by attracting new potential customers. At the same point of time, you can work on improving the main key phrase rankings. Over the time, the business may flourish and you may see a considerable increase in the sales numbers for your business. That’s the essence of long tail key-phrases.

But, the job to indulge in the creation and execution of long tail key-phrases could be tedious and may require a lot of research and hard work. In such a scenario, an SEO Services Company may come to your rescue. Such companies render flawless SEO Services to make your website visible to the world.

What is Newsletter Creation?

Newsletter – another weapon in the arsenal of an SEO Services Company. It is possibly the best known way to reach out to the public. SEO Companies adopt this technique to spread the word worldwide. Over the time, they have also developed many ways and techniques to create and send Newsletters Design across the world. One of the most effective techniques is spreading electronic newsletters. Since content plays a crucial part in newsletter designing; a team of specialized writers and editors is hired to make use of their knowledge and expertise in the respective field.

 
Electronic newsletters are now in trend. However, special care is taken during the creation and sending of E-mail Newsletter Design. So, let’s take a quick peek at the guidelines you can follow to make it a success:

• Keep it simple and short – Be concise; choose a name that draws people’s attention towards the newsletter. Let the name become the identity of the newsletter. And if it’s actually good, it may bring a whole bunch of fortune for you. 
• Don’t hotchpotch the newsletter – The main purpose if newsletter is to give crystal clear information. So, don’t put in unnecessary information. Instead, be to-the-point and don’t fill the newsletter with too many advertisements. Go for it…and leave a lasting impression. 
• Write for the eye – Try to make a personal contact. Arrange your words as if you are talking to a friend or a person sitting in front of you. Try to be realistic and natural while writing. This will leave a good impact on the consumer. 
• Do not favour your own words - Be impartial and write neutrally, without being biased. Be real and comment accordingly. 
• Avoid using technical words – Just keep one thing in mind while creating newsletters. The person you are writing for is a layman. He does not have any idea about the products and services you provide. And such a person is never comfortable with too much technical information or words. It tends to confuse the consumer and divert his mind. So, try to use words that are simple and easy to understand. 
• Know what you write and make sense – Remember, this newsletter is going to be the decisive factor for your company. It will decide your future. So, make sure whatever information you include make sense to the reader. 
• Input all valid and necessary details – Write anything and everything that is needed for the completion of the newsletter. Never miss out on the most important information. Write in a way where the consumer cannot leave it before reading it fully.

So, keep the above mentioned points in mind and get-set to roll the ball in your favour. In case, you need any assistance, get in touch with a reputed SEO Services Company.

Can Google+ rule the Social Media Kingdom?

Speculations have begun. Discussions and debates have started to occur; Google+ has set its first step in the Social Media world.
The yet to be launched application is just starting to open its cards. The trial version of the application is out, but it is not enough to prove its dominance over peer social networking sites, particularly on Facebook. Despite all the past Google attempts to bring up a strong Social Media product, Facebook continues to enjoy the omnipotent spot.
  
Its efforts have not reaped any fruits. The world has seen it. First it was Orkut, then Google Buzz….both seemed exciting, stayed in trend for some time, and then faded away. Slowly and gradually, people started migrating from Orkut to other social media sites like Facebook, MySpace, etc. That’s when Google again failed to stabilize its Social Networking Services.

Now, the world is all set to witness the Clash of the Titans, i.e. Google+ vs. Facebook. People anticipate it to be an interesting war, only if Google has learnt anything from its past mistakes.
Those in favor of Facebook are still showing signs of optimism. They say - “Facebook is ready to tackle any kind of attack, be it anything.  Google+ is no threat to its social media reign.”

But, a competitor should never be taken lightly and Facebook is well aware of that.  Especially, when it’s Google, you can not afford to ease your arms up. Now, here is what Google has in reply to Facebook’s claim:

• The search engine ‘Google’ itself says the story. On top of it, Google has its own global search market.
• Almost 25% of the browser market is in Google’s possession.
• Web surfers and webmasters rely on Google for top-notch tools and resources.
• The most crucial component of Google is its own online video.
• The volume of Gmail users and integration of toolbar may give Google a kick start.
• The most valuable thing about Google is its world-class group of computer programmers and behavioral scientists. These are guided by top marketing professionals in the entire world.
• Last but not the least; Google has learnt an important lesson from its past shortcomings. They are vary of their mistakes and have vowed not to repeat any of those in their future operations.

With all these things in consideration, Google pose a possible threat to Facebook’s prolonged juggernaut. However, it would to be too early to quote the result of this clash SMO Company. Just watch out!! 

Source:

http://alisha4u.hubpages.com/hub/Can-Google-rule-the-Social-Media-Kingdom

Writing Great SEO Articles for Start-up Websites

“A balloon may look beautiful from far away, but it’s of use only if it could fly high.”
This phrase says it all….

The concept very much applies to a website. A website might seem visually attractive, but it is a total waste if it has nothing to give in turn. Out of countless factors deciding the fate of a website; content plays the vital part. Content of a website introduces the audience with the business or the services being carried out. In other words, it’s the mirror image of a website that makes one familiar with the services of a website. In spite of this, the Content Writing part is overlooked the most; and eventually the decisive factor of a website takes a step back.

However, now with some changes in Google search engine algorithm, the trend has been changed. Emphasis is on writing fresh, unique, and quality articles for a website to be ranked higher in a search engine. Content Writing suddenly seems to be taking charge and there is no one stopping it. Somehow, it has become the most important part of SEO Services, and businesses are going bonkers to seek professional Content Writing services from SEO Services Companies.

A website that ranks high in a search engine is most likely to get good amount of revenue and sales from its target consumers. This further gives an outside chance to the business to grow leaps and bounds in the online world.  And again, content or the matter acts like a decisive factor in the success of a website.

Apart from Content Writing for websites, blogs are gaining constant popularity. Blog content may or may not impact the search engine rankings, but is undoubtedly a powerful way to create networks on social networking sites, such as Facebook, Twitter, Google+, and more.

Another reason why blogs are getting popular is the writing style used while writing blog content. The style adopted for blog content is interactive and interesting to read. It is generally written in a non-formal manner, with a motive to develop reader’s interest.

In recent times, blog writing has worked as a great medium to reach out to the audience to convey the real meaning or the aim due to which the business exists. Especially for start-up websites, blog writing is as essential as breathing is for us.

So, keep all this things on your finger-tips and get the ball rolling your way. Develop SEO friendly content for your website with the help of robust SEO Services from a good SEO Services Company see your website traveling the distance.

How to Submit your SiteMap to Google, Bing and Yahoo

Once you are done creating an XML sitemap listing all the pages to crawl and to be indexed, you want to make sure that the search engines see it and index your site, Know how easy to submit an XML sitemap to the Major Search Engines' Webmaster Centrals/Tools.

Webmaster Tools - Google - www.google.com/webmasters/tools/ 

A. Login to your Google account and go to Google Webmaster Central.

B. Add your site to Google by filling in your URL and the URL of your sitemap by clicking on 'Add a site'.

C. Google will ask for a verification file/code to be added to your doamin for the owner's user authentication.

D. Once added, Google will check the sitemap and begin indexing your site as soon as it's determined that the sitemap has no errors.

Yahoo! Site Explorer - siteexplorer.search.yahoo.com/

A. Login to your Yahoo! account and go to Yahoo! Site Explorer.

B. Add your site to Yahoo by filling in your URL and Click "Add My Site".

C. Yahoo will take you to a page where you will see the verification file/code to be added to your doamin for the owner's user authentication.

D. Once added, Yohoo! will check the sitemap and begin indexing your site as soon as it's determined that the sitemap has no errors.

Bing Webmaster Center - http://www.bing.com/webmaster/

A. Login to your Windows Live account and go to Bing Webmaster Center.

B. Add your site to Bing by filling in your URL by clicking on "Add Site".

C. Bing will take you a site verification code page, will ask for a verification file/code to be added to your doamin for the owner's user authentication.

D. Once added, Bing will check the sitemap and begin indexing your site as soon as it's determined that the sitemap has no errors.

Please have a look at the sample dash boards for more details on how and where to submit. Do not hesitate to Contact Me for any Queries/help in setting up the dashboards.

 

How To Make A Search Engine SEO Friendly Website?

Design is the basis of a website’s creation process.  While most of the website owners tend to overlook the design part, a few of them are smart enough to capitalize on it. After all, the motto is to drive the traffic towards the website. And if the traffic doesn’t turn up, the website shouldn’t be there either.

One just needs to plan, and take apt steps to make it (website) SEO friendly. Now, how would one lay down a perfect website design? Sounds tough, but could be interesting if done with the help of professionals. And, an SEO Services Company is the right destination to get the professional assistance.

If one goes ahead with this professionalism, bringing the website up in the rankings is just a matter of a few hardworking weeks. This eventually grabs the consumer’s eyes, which in turn increases the website traffic. However, it could become tricky sometimes to go past the competition if the website’s domain is competitive. Here, a good SEO Company in India may come to your rescue.

In most of the cases, a web developer isn’t aware of the SEO parameters that are to be stitched to the website. Moreover, the developer ignores or does not know the impact that SEO techniques can do to a website. And eventually, a website is created with great aesthetic value, without concentrating on the marketing part. If the marketing aspect is not catered, the website fades away slowly. To elucidate, a website cannot sustain itself for long if it fails to get footfalls.

So, the bottom line is that the website should be SEO friendly. Some of the basic requirements to make a website SEO friendly are:

Page title – This is another vital part that plays an important role in making an SEO friendly website. In the page title, main keywords should be put.

Static URL – Ensure that your website’s URL is static, so that it could be easily accessed by search engine crawlers.

Meta tags – Another place to plant main keywords is Meta tags. These keywords should be cleverly put. If needed, one may seek an SEO Services Company.

Hx Tags - Main keywords are to be put within Hx tags. Only use the H1 tag.

LSI - Proper care needs to be taken to put LSI quotient in place. Here, the help of a professional SEO Company in India can be taken.

Once the above mentioned requirements are fulfilled, one may keep up the good work. However, at any point of time, the expert guidance of an SEO Services Company may help a website gain immense traffic and leads.  

Establish Brand Image using SEO techniques

The nitty-gritty of any business is to make a brand image out of itself. Brand image works like a mirror that displays the exact reflection of the business. How productive you are in the market, depends upon the brand image your business carries. If you put it on the graph, it shows an upward inclination when you are on a high and vice-versa.
The place where your business stands depicts its productivity in the market; its effect on the audience and the kind of attention it attracts. But, no matter where it is at present, the question is; what has brought it to this level??
   
The answer lies in the brand image itself. A brand becomes powerful when it gets popular amongst the population. In other words, it happens when people start believing that you actually exist for them. 
But unfortunately, there is no magic trigger to establish the brand image or identity. It does not climb up in one day. Everything takes time and SEO Services and techniques can help you boost your brand’s image. Search Engine Optimization techniques put you in a scenario where your target audience gets acquainted with your business; thereby helping you accomplish your branding and online reputation goals.

SEO Services companies understand the value of SEO Services and are well aware what high rankings in search engines can do to a website. Visibility in the market is what every business craves for; and if the motto is achieved, website traffic will increase considerably. Needless to mention, what your brand would mean to the public then..

In lieu with SEO, comes the Social Media Marketing technique. Both compliment each other nicely. Social Media Optimization is one of the trickiest ways to convert target audience into customers.
Such SEO strategies assist you to gain out of the website traffic in context of trust, rapport building and regular updates. Slowly and gradually, your target audience starts trusting your brand. They develop belief in your business’s products and services. And in no time, this trust stimulates them to become your customers. Furthermore, your consumers may suggest your brand to their friends, family and acquaintances. Eventually, your brand occupies a secure place in people’s mind and that’s when you get maximum productivity.
   
So, if you want your business to be in the limelight, then you got to love your brand. Tough times might obstruct your path, but if you move on unperturbed, you may soon sense success coming your way.

How important is Technology for a Business?

David says…..

“I run a business that is good for nothing. It does not reap any fruits; instead it’s making me bankrupt. In spite of the most efficient and sophisticated technology, it seems all my efforts are going in vein. It is not giving me results at all.
I worked by the day and toiled by the night to set it up, and it’s high time for the business to give me something in return.
Can anyone tell me what is going wrong? Why is it making me suffer? Is it the resources or the technology; what’s missing? I need urgent help!!”

This comment has been taken from a popular forum, where the concerned person is very much worried about the growth of business.

Well, to begin with, starting it is easy; however maintaining it is a hard nut to crack. Any business can flourish, if technology is used in the right way. Once you sort out the business strategy, long terms goals must be taken care of. The responsibility is not only on IT, but everyone contributing their part in the organization.
Now, what kind of technology does the business strategy require?? That’s a big question!! Just keep the following things in mind before you settle down for the technology:

• Before you plan the enterprise system, clarify the developed business strategy.
• Get the best out of your organizational structure. 
• Employ the enterprise system for competition.
• Effective staffing, i.e. allotting positions and designations effectively.

Most commonly, companies have it in them. They have the right path and technology to move on with; still they encounter challenges. That’s because technology without a motivator is just like a car without a driver.
Just like a car, technology demands someone who can drive it. In other words, it requires somebody who can work it out in the business’s advantage.

The secret of success of any business lies in the huge world of Internet. Internet enables one to establish relations with the world. One can utilize it by starting a blog, which is a great tool to keep the target gentry updated. Regular updates and changes is what the blog would require in order to keep the traffic momentum high.

Other way to crank up through the path is to go for Social Media Marketing. Often considered to be a business’s best friend, Social Media Optimazation is the most amazing way to make things work in business’s favour.
Try using it on Social Networking sites such as Facebook, Twitter, MySpace, etc. The best part is that Social Media Marketing is effective, yet affordable.  Creating a business page is all that is needed to post, tweet, and make videos to inform people about your business. It’s more than enough to get something big out of a business.

Check Out the Hot Lead – Google+

“Dear Facebook, it was great having you around for so long. You survived and ruled the social networking arena for ages. People just loved the way you managed the entire application with all those fun games, groups, and up gradations, not to mention the famous ‘Like’ button.

But sadly, it’s time for you to Bite the Dust! You rival is just beginning to reveal itself. Its rampaging already; and yes, don’t get shocked when your users turn their back and start a new journey with the all new Google social networking application,  Google+!”

Well, that’s what a well-established brand, Google claims about its new mysterious application, Google+. Again, it’s a social networking website that is going to serve the same purpose that other networking sites do; but this time with a hint of new features and design. It is created to compete against Facebook, particularly and may have an impact on Facebook’s ‘Like’ button, which is considered to be Facebook’s USP (Unique Selling Protocol).

At present, Google has launched its trial version (not fully furnished), which is open for trial, provided you have an invitation to join the tool.

Created with the intent of surpassing Facebook, the new application is being seen as a great Social Media Marketing tool. Internet Marketing professionals are all geared to make the most of this application. That’s because now they would have another one more place to explore and target the potential consumers. Google expects it to be a revolutionary change for the Social Marketing professionals. However, critics say, it would be too early to judge its impact on the online users; despite the attention Google+ is getting from the world.

As of now, the feature appears only in search results. However, it may accompany other Google products in the near future. Great momentum is anticipated from social networks like Flicker, Twitter, and MySpace, but is still not clear whether Facebook contacts could be integrated in the Google+ circles or not…

But no matter what, the war against Facebook is definitely on and soaring, as the Google Representative, Jim Prosser made it crystal clear in an interview. Let’s see what this turns out to be at the end.

But, one thing is clear; Google+1 will prove to be another bright star in the galaxy of social network. Moreover, it is expected to add glory to the world of Social Media Marketing.
So, get ready; it’s a great opportunity to mark your presence at Google+.

Market Research via Data Mining Services

The meaning and essence of Data Mining has taken a huge leap. Often used to get some sense out of the raw data, this technique seems to be helping a lot of those individuals and organizations who actually feel the need to have substantial data, for the purpose of market research.

Data Mining Services determine the behavior, or rather the buying behavior of consumers for up-selling opportunities. This ongoing trend has encouraged many organizations to step forward and deal in absolute Data Mining Services. However, before one employs these services, its importance needs to be understood as this has previously assisted many big and small companies working in the field of finance, trade, retail, etc.

The data gathered or collected out of Data Mining Services India has its own essence and gives business applications in an apt manner. For market research, one can use several mining techniques such as text mining, relational databases, web mining, and many more.
Basically, it is an intellectual process, where the person involved in data mining seeks to determine something that makes sense.

For instance, the data miner takes a survey of people who use Internet to buy things. Here, he may show his curiosity to know about the demographics (age, gender, monthly income, etc) of people to find out the effectiveness of market campaign. This in turn, may help the data miner go way beyond the competition after applying decent business knowledge with the help of data available through Data Mining process.
Thus, to make an impact on the consumer, one could use data mining technique to give out meaningful words. And there is a lot more to Data Mining.

Now, let us have a look how Data Mining technique can be of any help. The technique of Data Mining can be useful to do any of the following:

• For targeting potential consumers.
•  For generating quality business.
•  For improved return on investment.
• To carry out direct marketing in an economical manner.
• To evaluate consumer needs and their buying decision.

But, this is not all; data mining also comes handy when you need logical data for quality business analysis.
However, apart from the aforementioned reasons; individuals and organizations have developed ‘n’ number of reasons and tactics to use Data mining in the most efficient way.
So, the next time you need information in simplified form, just switch to Data Mining Services.

What Social Media in 2011 Tells Us about the Future of Marketing?

Marketing is a broad term in its own way. It has its own unmatched standards. It has various categories, one of which is Social Media Marketing. Internet gave some space for social networking to its users that encouraged Social Media Marketing. In fact, it has been one of the hottest topics in the marketing world lately. And with the set-up of several SMO Companies in India, Social media marketing is emerging and will continue to do so in the coming years.

What to say about its future? Breakthroughs in 2011 might seem to be lustrous and new altogether, but it doesn’t end here. You may be surprised by the business coming from the mainstream.

Today, Internet seems to have captured the driver’s seat on the commercial front. Due to which, the future of Social Media Marketing is bright and undoubtedly promising. It has also given birth to many SMO Company and, the speed at which Social Media is gaining popularity, it is probably going to be the next ‘Big thing’!!

Since, E-commerce is ever increasing and majority of the departments are moving online, people are no more interested in going to shopping malls, outlets, stores, or the market. They have now developed an easy-going and care-free attitude. But, what’s wrong in that? After all, it saves time; you get everything that you want. Plus, you can put behind the worries about traffic, crowd, heat, hectic schedule, and more. That’s because you are never going to find any such hassles online.Moreover, you do not deal in cash online while purchasing. Everything is done electronically. Payments can be made via credit or debit cards electronically. This provides maximum financial security to both buyer and seller.

Now, let’s see why does social media marketing has a bright future. Given below are some of its points for reference:

Makes information sharing easy – Internet has come a long way now. Majority of people now have an urge to share what they are up-to. Probably, they are too keen to flaunt. But, no matter whatever the reason is, it certainly helps to convey a message and the motive of Social media marketing is fulfilled.

Immediate source – Well, this is one of the most powerful reasons why social media rules the present marketing scenario. One can respond instantly to any posts or things shared by friends in no time. This goes along well with businesses too, who try hard to take maximum advantage out of social media marketing.

Modernized atmosphere – Some call social media as a trendsetter, some say it has negative impacts too. Of course, everything has its own pros and cons. But, this is the year 2011; speed is the need of the hour. Forget TV news, newspapers or radio, Internet is in the limelight. Given such a scenario, who would say social media marketing does not have a bright career? It surely does, thanks to SMO Company India!

Importance of LOGO for a website

Did any one of you ever realize what importance does a logo holds? Just imagine who in the world would have been the first one to create / choose a logo. Moreover, who would have thought that one day it would become a business’s pride? Hardly anyone!!

Now, cut-across the boundaries; look into the world today and you would see every business sporting a unique symbol, known as logo. Yes, the picture has taken a big twist and every company is seeking a unique personal identity. Undoubtedly, a logo has the power to turn the tide completely in favor of an SEO Services Company. It’s just like meeting someone in person and being presentable.

Often seen as a great tool to put an impact on the audience, a logo helps in creating never-ending relations with a business’s clients and customers. It is nothing but a pictorial description of the company’s agenda. Creating a logo could be a challenging task as it is very crucial for the future of a business. Extra-care must be taken while creating or choosing a logo as most of the web-users make a decision instantly by looking at the logo or symbol of the company. Here, co-relating the services offered by the company and its agenda could prove handy in creating it. So, add a class to it; keep it simple and if you’re in the middle of your website’s creation, don’t even think of overlooking its importance.

Now let’s take an example – ‘Thums Up’, a famous soft drink sports an upward thumb as its logo. Similarly, when we think about AUDI (a German automobile manufacturer); those four rings (logo) strike our mind. This proves that audience is naïve and they can memorize pictorial presentations in a better way. So, just get it simple and keep it pictorial. However, just to be on the safer side, try using SEO Services provided by any reputed SEO Services Company for the same purpose.

To give an edge to your business over others, consider creating an effective logo for your company or get it done from a Web Design Company.  It will surely help you create a brand image and a unique corporate identity for your business amongst the target audience. So, just mix it up with right colors, not to forget a short and sweet punch line; and you are all-set to roar in the online market.

Google, Bing and Yahoo join hands for new schema.org to make search easy

While surfing through the Google’s official blog last night, I came across an article about schema.org, named ‘Introducing schema.org: Search engines come together for a richer web’. Bing posted the same with a different heading ‘Introducing Schema.org: Bing, Google and Yahoo Unite to Build the Web of Objects’. So, I researched thoroughly about schema.org and penned it down in my own words. Here’s my take on it:-

In the year 2006, Google, Bing and Yahoo joined hands to support common standard for sitemap. However, in 2011, they again came together to support common set of schemas called schema.org. Schema.org benefits, SEO Services Company, developers, website owners in many ways. However, the two most basic things it does are to help companies, developers, and site owners to get familiar with the structured data; and how one could improve the website’s search engine rankings for Google, Bing, Yahoo, and more.

Many of us still do not understand the motive of schema.org, which is to make the open web richer and useful. This markup is very useful for webmaster or SEO Service Provider. Google says that it takes time and effort to add this markup to website pages. It also quotes that adding markup is much harder because every search engine demands unique presentation of data. This encouraged Google, Yahoo, and Bing to come forward and support a common set of schemas.

But, that’s not all! Let me also discuss one more important issue:

How can schema.org benefit webmasters, Search Engines and an SEO Services Company? Read on to get the answer

All webmasters and SEO Companies use h1 tag to brief search engines about the page. But, it is not enough to add only h1 tag in HTML because <h1>Social Network</h1> in HTML tells browser to display “Social Network” in heading 1 format. That’s because HTML tag doesn’t give any information about what that text means. For example - “Social Network” could refer to a Hollywood movie or to a social networking site such as Facebook, twitter etc. This type of thing makes the task difficult for search engines to display relevant search result to the user which he or she is looking for.

So by using schema.org collection of vocabularies, webmasters can mark up their web pages in a way that could easily be understood by search engines. This also helps SEO’s to promote websites easily and more ethical way.
In addition, schema.org has introduced schemas for more than hundred new categories which include books, creative works, movies, music, events, organizations, TV series, painting, photograph, products and many more.

SEO Strategies- The Secrets to boost your Online Visibility

For a business, a website serves as a medium to earn money and mark an online presence. But is it enough to create a website and leave it as it is? Probably it would then resemble a stationary car, which was started-on but nobody cared to put the pedal on the accelerator.

Many-a-times, you may come across a good-looking website, not giving any results to its owner. It could be heart-breaking! It usually happens because of the owner’s ignorance or one can say knowledge-gap. Many of them do not even know the technique or strategy to steer the website on top in search-engine rankings. Well, that is the reason SEO Services exist... Though, it’s a though task, still a good SEO Services Company could help you find a way out for a good-for-nothing kind of a website.

SEO Strategies are sometimes also termed by many as ‘Moody strategies’. That’s because these techniques and strategies are to be employed differently each day due to change in search engine algorithms. SEO Services, if carried out accurately can fetch great results for your website. This would always keep you ahead of the competition.

Now what else does a website owner requires for his/ her website to look unique?? Let’s have a look:

•    Analysis of the website.
•    Targeting potential customers.
•    Effective way to present information.
•    Final deal conversion.

 Apart from these mentioned above, there are a few more techniques to bring a website up in the search engine rankings. Those could be:

Link building: - One of the most important and commonly used techniques by SEO Services Companies. It brings continuous back links and generates huge traffic if implemented accurately.
On-page and Off-page SEO: - It is basically used to give a boost to website’s online visibility.
High-quality web content: - Website content is something that impacts directly to the visitor. So, do not take chances when it comes to content writing. Web content must be enriched with keywords and catchy at the same time.
Blog creation: - When you create a blog, it links directly to the main website, thereby increasing footfalls. External blog also works in the same way.

Aforementioned are some of the few techniques that are used by SEO Companies in India. However, with time, these strategies will keep on changing and ePromoZone is all set to keep-up with the trend. To tackle the hard times of your website, you can rely upon ePromoZone.
So, get in touch now!!

Importance of Search Engine Optimization for website

A business is carried out with full energy and enthusiasm with a strong profit earning motive. To get famous by selling products online, a company needs to fetch maximum footfall for their website. Moreover, the business needs to make it presence felt amongst target consumers.

A company’s website plays the most important part in promoting its business and creating goodwill among its clients. One can say that a website works as a mirror for a business,. It reflects the quality of business that one provides. So, the question comes, how to be sure that your website appeals to target customers?  Read on to get the solution.

Now, it gets tricky here. Very clearly, SEO-friendly websites are more likely to get majority of the traffic. Just creating a website itself would not work. With millions of website launching everyday, you got to have something different or unique to be the apple of one’s eye. So, the main ‘mantra’ – Stick to the basics; make it search engine friendly! Now that’s one step of working out. There are a lot more ways to come…..

Now, to deal with this issue, ponder over the type of navigation you need before starting the website design. Then consider using quality content, content keywords, header, XML HTML, URL and graphic design. Navigation structure of a website could also play a vital part. You need to ensure that the content of a website is properly placed on each page. Color scheme should be in such a way that important things are not ignored by visitors. Keywords should always be highlighted.

Each and every page of website has a unique page title and page description so that it could be indexed by crawler and web page header. Header is used to tag specific keywords; alt tags or image is used to describe specific keyword. Use URL with name of related keyword and always try to avoid long URLs. Check 404 errors in website by error checker.

Keep in check non-performing web pages and keep on updating your website with new content. After launching the website, check its rank in different search engines. However, most of the search engines do not show good rank in the starting phase. To attract potential customers, websites must have their own blog and a social account.

All these activities could guide your website to extreme heights. For any such needs, just head towards seo services company ePromoZone. 

Optimizing Keyword Density on Webpage

Density of keywords depicts the number of keywords present on a web page as compared to total number of words on a page. Optimum key word density for a webpage is close to 2 % to 3% of total web page content. Whatever the user types on a search engine, becomes a keyword. And the process keeps on revolving like this.

Today, search engines approve only quality content that is helpful to users. Web pages containing good content are found by search engines when the command is given by the user. This helps in link-building. Web page content must have all the useful information that the target audience expects. So, during content development process, it is always advised to use popular keywords. Just remember, visitors use different search terms and those terms are your keywords. Search for a good keyword or phrase is a time consuming process. If done correctly and used in the right way, it can generate huge traffic for the website.

Content writing service provider basically emphasize on keywords in their content. Keyword tag is the best way to increase number of visitors for your website. In the early stage of search engine optimization, keyword density is the important factor to determine page ranking. But nowadays, it no more has the same essence. In search engine optimization, keyword density is the factor that determines whether a webpage is relevant to a specific keyword or not. Keywords describe the concept of content.

 Different types of keywords exist and are used in a variety of ways (primary, secondary, and tertiary). The order in which keywords are placed is important because search engines give priority to the first one. Primary keyword is used before all other keyword, it is most important one, and entire content is based upon it. It can be file name, heading or in page content. Secondary keywords follow the primary keyword. Tertiary keywords are a group of keywords (6-8) used in content help in attracting more visitors by proper use.

An article using important keywords or phrase is read more often as compared to articles without keywords. So, always use relevant keywords for writing content. This would boost your business, and who knows you may see a huge amount of traffic in the next couple of days. So be prepared to get surprised!

A SEO services company EpromoZone provides best content development service to revamp your business.

Google introduce WebP: New image format for web

As we are familiar with WebM which has been introduced last year and successful implementation of that format in Youtube last month. Now Google announced a new format for image called WebP. WebP format of image allows you to compress your file space upto 40% without any change in its original resolution not only that but it also magnifies your pix resolution from all other formats like JPEG or PNG.

Google officially announced that they have improved the compression algorithm in WebP format which reduces the file size and increase the quality of image. This means that by using WebP format for image one can reduces the file size of image without losing its sharpness. It can help webpage to open faster because big size images slowdown the page load time but WebP format for images can reduce file size of that image with better quality then before as I previously said. So this format will help webpage to reduce page load time and webpage will browse faster.

Google announced last day via its chromium blog that new WebP format for image is based on WebM technology & VP8 codec and has few new features and expended support for WebP. WebP’s compression algorithms have been improved and compatible with previous release. Google said that fancy upsampler has been integrated in decoding side which reduces the pixilation of strong image. This can be check through compare the image of WebP format and JPEG or PNG format by zooming both format images simultaneously. On the other hand for encoding side Google said that they focused on segmenting the image into areas with similar compressibility.

WebP is convincingly supported in chrome and opera now only although it can be also compatible with some other Google products like Picasa and Gmail to share, send and receive their moments in lesser time with better resolution. This means mass using chrome or opera can only avail the benefit of this product. On the other hand it is not yet configure to use with Mozilla, IE or others. As I previously said that the file size is lesser in WebP with respect to other image format and it can improve page load time so, for the future prospect most of browser will support that format.

By using of WebP image format website will open faster or images will appear faster than previous and SEO services Company also use this image format for image optimization if this format supports other web browser like Mozilla or IE.    

GOOGLE goes Social by introducing +1 Button

Few days ago I was searching for something in Google. When I got result of my search then I saw that one blue button with +1 appeared in the right end of that search result. I just clicked that button and ignore that thing and just got involved with my search results which I had searched for. But few days later when I had gone through my Google profile I noticed that one new tab of +1’s had been appeared in my profile. When I clicked on that tab I saw a message “Your +1's appear here. +1 the things around the web you like, agree with or want to recommend to others” and one website URL appears under this. Then I thought of that button. Suddenly I remembered that I had clicked that button during Google search after that I was quite interested about that blue button with +1 sign and I had gone through Google to read more about that +1 button.

This blue button with +1 sign is introduced by Google which is just like a bookmark thing during Google search. According to Google +1 shows that “that is pretty cool” or “you should check this out”.  It shows that you publicly stamped on something or recommended something to the world. If you are searching for something in Google and find anything interesting then you can click that +1 button which appears in right end of that particular organic search. When you will click that +1 button for any sites then that particular site will automatically add to your Google profile and users of Google can use that for future reference.  

This particular button will only appear in Google search when you sign in with your Google account. After that you can only use of that +1 button because it will automatically add the links which you have clicked that button as I previously said. It’s a kind of recommendation from your side to users who is already in your Google profile or to the world and shows them what you recommended or what you were found interesting while search. You can show your +1 tab to the world or can make it private to you. This +1 button help your friends, contact or other person to find the best stuff which you already checked and stamped your approvals while they search for related things.  Search Engine Optimizer can uses that button for their own website or client’s website by click that +1 button in Google organic search, which is a kind of recommendation for that website to the friends, contacts and others. This +1 button can be use by SEO services Company for website promotion.

As I already said it’s a kind of bookmark during search which automatically saves in your profile and you can use that website list for your future use. This +1 button is only available in English version and only on Google.com not on Google.co.in or other Google Search engine websites.

So go social with Google!

To know more:

Directory Submission – An Important part of Internet Marketing

The main motive of web directory submission is to fetch links for one’s own website. Back links point or direct the visitors/customers back to your website. All the search engines like Google, Yahoo, Bing etc work on some of the back links that you have in your website and determine positions for your website for search inquiry. Hence, these are considered to be vital for your website’s higher rankings on any search engine.
Presently, we are familiar with two kinds of web directory submissions, namely automated web directory submission and manual web directory submission. Out of which, automated submission is much better and faster. However, it may sometimes be time consuming as few directory submission sites do not accept automated submission method.
You may find plenty of web directory submission websites online. Most of them follow almost same procedure for submission. Firstly, open the page of web directory, carefully select the category for which you would like to submit your link, select related sub category, and then submit your URL. However, you may also come across a few web directory submission packages that depend upon the approved time duration; that could be “Featured”, “Regular”, and “Regular with reciprocal”.
Higher the packages, the more are the chances for the URL to get submitted as soon as possible. Just remember you need to mention the following details:

1. Email Address: A valid e-mail address is required to get the submission report.  
2. Web Site URL’s: You can submit URL’s of your homepage and sub-pages. The links you will get      from these are called Deep links.   
3. Titles: Titles are anchor text of your link that point to your URL’s.  This should be keyword enriched and should not be of more than 30-35 characters.
4. Descriptions: This is brief introduction of your website. Keywords should not be more than 100 to 120 characters.  
5. Keywords: Keywords are those words/phrases which you want to key-in to optimize your website.

After submission, you need to check confirmation emails from the directories. Then confirm by clicking on the link wherever necessary. Please note that every directory would not send an email after our submission.

source: http://hubpages.com/hub/Directory-Submission-An-Important-part-of-Internet-Marketing

Humans.txt – New idea for human not for robots

This new creation is brought to you by humanstxt.org; just to make you aware about all those incorporated individuals who brainstorm day and night for their website. It’s a new era where the creator doesn’t take the credit himself but also admires the other helping hands.
Nowadays,   robots.txt is often used. It prevents the robot of search engines to crawl the page which you include in it or one can say robots.txt is for robots of search engines.  However, humans .txt is for us and an obstacle free tool to get to your query about people who are behind that particular site in fast, convenient and easy manner.
In this humans.txt tool, you can use heading such as “TEAM” and “SITE”. You can mention the developer, designer, copywriter, Search engine optimization or SMO.   Behind the creation and promotion of a website, a lot of people are involved. Name of these people could be added under TEAM heading. Under ‘SITE heading’ you can add last date of updated site, standards, software used for development etc. You can also use “THANKS” heading, and the name or URL of site or company.  You can also add any information which you want to.
The idea reveals that we are in lookout for the best. It is not a fight between robots.txt and humans.txt. It’s a fact that humans have always been better than robots. After all we are the robot creators. Therefore, in my view, humans.txt is a fast n easy way to get information about people behind any website easily. It also gives you the right direction to present your ideas or any further information you want. It’s a way that helps you make your own way……
One more thing that I noticed; while searching for this humans.txt I found “Google” using the same one.  You can check it on “google.com/humans.txt. In above said paragraph I’d discussed what “humans.txt is?? Google also mention its team associates and other relative info. Which humans.txt means.

Why consider SEO Services?

Simply put, we need SEO services to get visibility and identity of our website on different search engines. SEO professionals drive your website on the top page of search engines like Google, Yahoo, Bing and so on by some special techniques involved in the process.
The one who runs a business understands its importance. And who wouldn’t want to be on the top list when someone starts a search in a particular search engine.  Quite obviously, every business would want the visibility and popularity; in fact this is the reason why they go for SEO services. In simple words, higher the traffic, the more likely is your business to make new customers and generate profit.
Let’s say, when you search for “SEO services”, you will get thousands of results. But what if you are not satisfied with results?  Do you follow each and every page or do you ever go beyond page1 or page2? Most of you would say ‘NO’! 
What we are doing is, we simply type something on a search engine and then we check on page1 or 2, if again not satisfied we keep changing keywords instead of going through next page to satisfy our search. So it’s very important to get visible on top of search engines, and for that you should go for SEO services.
SEO companies gather information about your website and your business, analyze it and prepare a report or plan for your website keeping in mind the goal of your business. The plan may include what should be done and recommend what type of resource is required like developer, editor, content writer etc. Because you can’t always control from where the traffic comes in, each page needs to be clear about who you are, what you do and what the potential customer can do on your website. SEO company develop strategies to attract the attentions of your qualified traffic (i.e. Potential customer) and convert them in form of queries about your product and services.
So SEO Services are very important for your organization, not only to increase your visibility on search engines but also increases your customer base, brand building, and more conversion and hence increases overall profit.

Web 2.0 Designs – The New Phase of Web-Designing

World is prone to change and things keep changing with time. Now, everything has become so unpredictable that we are unable to imagine what next; Take into consideration web1.0 getting upgraded to web 2.0.

As I quoted about web 1.0 getting upgraded to web 2.0, is it necessary? To answer this, earlier all the websites were owner centric, but now websites are user friendly, where user can comment whenever they want. This web 2.0 is known as second generation network of platform, where user can retrieve data and have a strong command over it. Web 2.0 stuffs on the screen are more attractive, more users friendly and minimize noise. It’s like a democratic website where you can express yourself. It includes social networking site, blogs, video sharing, wikis, and more.

In web 2.0 design, users are more inclined towards browsing than just sticking to the desktop. Architecture is service oriented (RSS,Feeds) & can become more social where end user is a critical part of it.
Marketers now have a great opportunity to interact with users of their products or service for different means; they can create blogs, social accounts (e.g. Facebook, twitter), social bookmarking, social networking, tagging & podcasting. It allows both businessman and users to share their views on websites, edit, change or delete there comment. It also enables one to publish their content by few simple steps on blogs.
A popular invention of web 2.0 is mashups, to elaborate, an address present in classifieds it links to web map to trace the location. Social book marking sites allow marketers to create back links for their website, when links are linked to one another causing spiders to index their website result into increase page ranking, more visitors to website, hence, more sale and profit.
Last but not the least, web 2.o web design can make strong niche for your company and generate maximum revenue. So, go for it!!