Saturday 4 August 2012

Recognize your target audience

There’s a lot you can find about keywords and other SEO related things on the web. But, there’s only a little information about analyzing and understanding the target audience; which indeed is a very important aspect of a business.Read more-http://goo.gl/7XPPp

Tuesday 31 July 2012

Facebook Marketing-Facebook goes the mobile way..

If only you wondered how Facebook managed to earn money through its mobile application, this one’s for you…
With its already proven potential, Facebook stands tall like a dragon that manages to demolish almost every upcoming or established social media site. It hit the web long time back when you could only access your Facebook account over the system. Owing to some revolutionary technological advancement, now Facebook is in everyone’s pocket. It has gone mobile.Read more-http://goo.gl/PGufK

Monday 2 July 2012

HTTP Status and Error Codes Explained

The following is a list of HTTP response status codes and standard associated phrases, intended to give a short textual description of the status.

1xx Informational

 

Code
Status
Explanation
100
Continue
The request has been completed and the rest of the process can continue.
101 
Switching
Protocols When requesting a page, a browser might receive a statis code of 101, followed by an "Upgrade" header showing that the server is changing to a different version of HTTP.

2xx Success


Code
Status
Explanation
200
OK
Standard response for HTTP successful requests.
201
Created
When new pages are created by posted form data or by a CGI process, this is confirmation that it worked.
202
Accepted
The client's request was accepted, though not yet processed.
203
Non-Authorative Information
The information contained in the entity header is not from the original site, but from a third party server.
204
No Content
If you click a link which has no target URL, this response is elicited by the server. It's silent and doesn't warn the user about anything.
205
Reset Content
This allows the server to reset any content returned by a CGI.
206
Partial Content
The requested file wasn't downloaded entirely. This is returned when the user presses the stop button before a page is loaded, for example.

3xx Redirection


Code
Status
Explanation
300
Multiple Choices
The requested address refers to more than one file. Depending on how the server is configured, you get an error or a choice of which page you want.
301
Moved Permanently
If the server is set up properly it will automatically redirect the reader to the new location of the file.
302
Moved Temporarily
Page has been moved temporarily, and the new URL is available. You should be sent there by the server.
303
See Other
This is a "see other" SRC. Data is somewhere else and the GET method is used to retrieve it.
304
Not Modified
If the request header includes an 'if modified since' parameter, this code will be returned if the file has not changed since that date. Search engine robots may generate a lot of these.
305
Use Proxy
The recipient is expected to repeat the request via the proxy.

4xx Client Error


Code
Status
Explanation
400
Bad Request
There is a syntax error in the request, and it is denied.
401
Authorization Required
The request header did not contain the necessary authentication codes, and the client is denied access.
402.
Payment Required
Payment is required. This code is not yet in operation
403
Forbidden
The client is not allowed to see a certain file. This is also returned at times when the server doesn't want any more visitors.
404
Not Found
The requested file was not found on the server. Possibly because it was deleted, or never existed before. Often caused by misspellings of URLs.
405
Method Not Allowed
The method you are using to access the file is not allowed.
406
Not Acceptable
The requested file exists but cannot be used as the client system doesn't understand the format the file is configured for.
407
Proxy Authentication Required
The request must be authorised before it can take place.
408
Request Timed Out
The server took longer than its allowed time to process the request. Often caused by heavy net traffic.
409
Conflicting Request
Too many concurrent requests for a single file.
410
Gone
The file used to be in this position, but is there no longer.
411
Content Length Required
The request is missing its Content-Length header.
412
Precondition Failed
A certain configuration is required for this file to be delivered, but the client has not set this up.
413
Request Entity Too Long
The requested file was too big to process.
414
Request URI Too Long
The address you entered was overly long for the server.
415
Unsupported Media Type
The filetype of the request is unsupported.

5xx Server Error


Code
Status
Explanation
500
Internal Server Error
Nasty response that is usually caused by a problem in your Perl code when a CGI program is run.
501.
Not Implemented
The request cannot be carried out by the server
502
Bad Gateway
The server you're trying to reach is sending back errors.
503
Service Unavailable
The service or file that is being requested is not currently available.
504
Gateway Timeout
The gateway has timed out. Like the 408 timeout error, but this one occurs at the gateway of the server.
505
HTTP Version Not Supported
The HTTP protocol you are asking for is not supported.
For more Article you can check - http://www.epromozone.com/blog/

Friday 24 February 2012

How to get Listed on Google


Once you have your site ready and published, many questions might bother you such as,

“Would it work? What to do next? How to get it listed on Google? Does Google index web pages or sites automatically? How stable this site would be?” and so forth.

And rightly so, because you have given a considerable part of your life the website; plus a responsibility to promote and expand your business. Firstly, you must understand the value of submitting the website to Google. This way, people will visit you online to know more about the services you deal with. If your site catches their interest, they might even end-up being a potential customer. Make sure you submit your site once. No need to do it more than once, even if Google fails to catch hold of your site. If it hasn’t, it will. Just be patient as the entire process could take as little as a day; and as long as a year. There is no definite way to speed-up the process; however exchanging links from relevant webs sources may raise a slight ray of hope.

So, once your website is ready; believe in it. On top of all, believe in your hard work so the visitors can discover the trust in you. Now, the major question, ‘how can you make Google notice your site?’ Well, you may either wait for Google to send its crawlers; or try and use some techniques to get noticed. If you chose not to wait, try any of the following techniques to play your part:

·         First of all, submit your site through the Google submission page. It’s very easy.

·         Add your site to appropriate web directories via Directory submission technique.

·         Exchange links with other trusted sources on the Internet. (Link Exchange)

·         Write unique content for your website abiding by Google’s rules and policy. Make sure it’s not copied / duplicate.

To find out, if your website has been listed on Google, put your web-address in the site status tool by Google. Another major way to get your site indexed easily is to use Google Ad-sense for your site. However, the basic mantra to increase your chances is to write exceptionally well for your website. Google loves indexing original/ accurate content and people love reading it. Give some time to research the topic you are writing about before publishing it. If you think you can’t do it that well, seek Content Writing services from an SEO services company.

This is how you can do a word of good website. Once your site gets listed in Google, it will start receiving traffic. Now, it would be interesting to see how you can capitalize on the opportunity. Don’t sit back after submitting your site to Google, as there are other search engines too where you can submit your site. Since money and traffic will not roll over just like that, you will have to slog hard for it, unless Google is ready to pour its blessings on you. Good Luck!!






Monday 6 February 2012

How to Boost Online Traffic

Entrepreneurs’, businessmen and other big shots…They are not made; they are established!! Although, very few are aware of the hard-work behind this success, yet they are candid enough to thank the website they created to promote their ideas. Yes, a website can do wonders if treated in a proper way. If it’s treated as it should be, it shines high and reaps fruits for the owner. And behind the success of a website, there lies a team of SEO Services professionals who optimize the website to fetch maximum traffic, footfalls, and visitors. Now, let us find out how one can boost or increase the online traffic.
Website traffic is measured in terms of no. of clicks, hits, page views, new visitors and the average duration of a visitor. Different website owners have different motives. Some are content with the increased page views, while some love to see their visitors coming back to the website to know more. It all depends on the type of the site.
Though, there are ‘n’ numbers of ways to enhance the website traffic, yet there are a few that may help you attract maximum eyeballs. Here are a few of them:
· Website optimization - Website optimization depends upon a proper Search Engine Optimization technique that can lift your website up in the search engine rankings with the help of keywords and key-phrases. If you are well-versed with SEO, you can optimize your site yourself. If not, seek assistance from an SEO Services Company.
· Get listed - Submit your website to all well-known search engines and directories to get direct and considerable traffic.
· Content is the key - Promote your website with effective website content, articles, and blogs to let people know about your products and services. Incorporate keywords within the content; so that a visitor gets re-directed to your website easily.
· Go for Banner exchange - Promote your brand worldwide with banner exchange program. It might sneak-in a few more clicks and visitors for your website.
· Fetch incoming links - Attracting links to your website is another way of increasing the traffic. You may try exchanging links with other websites for the sake of improving your search engine ranking.
· Prepare a Newsletter – You may create a newsletter with exclusive offers and teasers. Send it regularly and ask the readers to pass it on to the people they may know.
· RSS Feeds - A great way to keep your visitors at bay. All your updates will reach your target audience through RSS Feeds, provided they are subscribed to it.
Use your PR skills to fetch traffic – Maintain healthy relations with the outer world. Do a word of good to your business by spreading regular news coverage about your business. In short, favor the world and the world will favor you.
Try these techniques and you may be surprised to see traffic coming your way from different web sources. Moreover, there are a few other flashy-ways that you may try to increase traffic. For example – starting a contest or poll; asking for reviews and opinions, off-line marketing, e-mail marketing etc.


Tuesday 24 January 2012

Understanding Organic Search

Majority of people out there have never come across the term, ‘organic search’. Those who are acquainted with it aren’t really sure about concept and meaning of the term. So, this write-up would certainly help all those people to get a firm grip on organic search criteria.

To put it simple, organic search is nothing but a modern name given to the crawler-based search. It is a search that facilitates page indexing; depending upon the relevant keywords and content. These are lists that turn up owing to their relevance and not because of their advertisements. Furthermore, organic search is untarnished from commercials and bids; that is why it is sometimes called as pure or natural search.

To achieve high organic search ranking, you should have incoming links; that too quality incoming links directed towards your website. All you need to do is have a website of your own (irrespective of the type) and try to get relevant incoming links. And that’s it! And yes, make sure you maintain the quality and quantity of those links to benefit your own business.

Now, if you observe all this carefully, you will find that organic search depends a lot upon link building. That’s where Search Engine Optimization revolves around. SEO Services Company in India describe the entire scenario as follows:

Quite evidently, links are of utmost importance for a website. They can either make it or break it. That is why, the more links you have, the better are your prospects. But, it’s not that simple. Here, the world ‘relevant’ plays an important role.

Why? Because, when relevancy and diversity come into picture in relation to inbound links, they are expected to survive for a longer duration. And the longer they survive, the higher are the chances of your search engine rankings to improve and flourish.

Another discovery for SEO Services Companies has been the stability factor; since, it would not be a great sight to see a keyword on top one day, and nowhere near the first page the next day or so. Therefore, stability is the key. However, keeping the links stable is a tough job to perform, but assistance from SEO Services Companies may prove handy in a website’s growth.

So, how do you think ranking high in a search engine, particularly Google would benefit you?? Let’s see:

Consider this- Just make sure you website grabs the first page of Google search engine and the world will be yours. Celebrate! You have earned your space in the limelight! But, again make sure this jump stays for long. Websites on the next few pages have a slight chance to catch the eyeballs. But, irrespective of all the speculations, the first page always gets maximum visits and business.

Source: http://alisha4u.hubpages.com/hub/Understandin-Organic-Search

Tuesday 3 January 2012

All about Link Building Services

“If you look at it the other way, it is just like a virtual world. We all make relations, socialize, and build links with people around. Being an essential part of SEO Services, Link Building, in specific is just another name for making personal relations over the Internet.” 

That’s what a famous researcher has to say about the most talked-about SEO technique called, Link Building; where he chose to write the philosophical side of the story.

Well, in technical terms, link building is the method of producing links to direct them towards a website. Reciprocal links and getting featured on other search engines and directories are some ways to do so. This is done to achieve a lot of things. Some of them are:
  • To fetch quality traffic from various applicable or relevant sites. This could result in increased number of sales. 
  • To gain importance from other web sources or websites. In other words, to become visible in a particular search engine. 
  • To enjoy goodwill and credibility in the online market. 
  • To get recognition by other search engines.

While these are just a few benefits of this technique, there are many more that shall be discussed afterwards. Meanwhile, let’s dig deep into the technique of link building.

The basic step in link building is to get inbound links from other quality references. The aim is to get a good link target, where there could be a possibility of people being interested in your web page. The more links you have the better shall be the page rank of your website. It’s almost like an election, where web pages fight out for the first rank in Google search rankings. And the main reason for this competition is to get noticed by Google. That’s because, Google, Yahoo, and other search engines employ links to depict the standard and exposure of a web page or website.

However, it’s not the quantity, but the quality that matters. Furthermore, there are a few techniques that can be followed to get links in your favor. You can start with,

  • Implementing RSS feeds
  •  Starting a Blog
  • Asking for Links from relevant websites
  • Maintaining Goodwill in the online market
To summarize, a proper link building strategy has to be formulated before you put your plans into action. That may do a word of good to your website thereby helping it gain immense popularity.

If you dream to accelerate and keep ahead of the competition, an SEO Services Company is what you may get in touch with. Webmasters recommend it, and no matter what the situation is, it is worth trying. So, hold that mouse; SEO Service professionals are just a few clicks away @ www.epromozone.com