SEO Strategies- The Secrets to boost your Online Visibility

For a business, a website serves as a medium to earn money and mark an online presence. But is it enough to create a website and leave it as it is? Probably it would then resemble a stationary car, which was started-on but nobody cared to put the pedal on the accelerator.

Many-a-times, you may come across a good-looking website, not giving any results to its owner. It could be heart-breaking! It usually happens because of the owner’s ignorance or one can say knowledge-gap. Many of them do not even know the technique or strategy to steer the website on top in search-engine rankings. Well, that is the reason SEO Services exist... Though, it’s a though task, still a good SEO Services Company could help you find a way out for a good-for-nothing kind of a website.

SEO Strategies are sometimes also termed by many as ‘Moody strategies’. That’s because these techniques and strategies are to be employed differently each day due to change in search engine algorithms. SEO Services, if carried out accurately can fetch great results for your website. This would always keep you ahead of the competition.

Now what else does a website owner requires for his/ her website to look unique?? Let’s have a look:

•    Analysis of the website.
•    Targeting potential customers.
•    Effective way to present information.
•    Final deal conversion.

 Apart from these mentioned above, there are a few more techniques to bring a website up in the search engine rankings. Those could be:

Link building: - One of the most important and commonly used techniques by SEO Services Companies. It brings continuous back links and generates huge traffic if implemented accurately.
On-page and Off-page SEO: - It is basically used to give a boost to website’s online visibility.
High-quality web content: - Website content is something that impacts directly to the visitor. So, do not take chances when it comes to content writing. Web content must be enriched with keywords and catchy at the same time.
Blog creation: - When you create a blog, it links directly to the main website, thereby increasing footfalls. External blog also works in the same way.

Aforementioned are some of the few techniques that are used by SEO Companies in India. However, with time, these strategies will keep on changing and ePromoZone is all set to keep-up with the trend. To tackle the hard times of your website, you can rely upon ePromoZone.
So, get in touch now!!

Importance of Search Engine Optimization for website

A business is carried out with full energy and enthusiasm with a strong profit earning motive. To get famous by selling products online, a company needs to fetch maximum footfall for their website. Moreover, the business needs to make it presence felt amongst target consumers.

A company’s website plays the most important part in promoting its business and creating goodwill among its clients. One can say that a website works as a mirror for a business,. It reflects the quality of business that one provides. So, the question comes, how to be sure that your website appeals to target customers?  Read on to get the solution.

Now, it gets tricky here. Very clearly, SEO-friendly websites are more likely to get majority of the traffic. Just creating a website itself would not work. With millions of website launching everyday, you got to have something different or unique to be the apple of one’s eye. So, the main ‘mantra’ – Stick to the basics; make it search engine friendly! Now that’s one step of working out. There are a lot more ways to come…..

Now, to deal with this issue, ponder over the type of navigation you need before starting the website design. Then consider using quality content, content keywords, header, XML HTML, URL and graphic design. Navigation structure of a website could also play a vital part. You need to ensure that the content of a website is properly placed on each page. Color scheme should be in such a way that important things are not ignored by visitors. Keywords should always be highlighted.

Each and every page of website has a unique page title and page description so that it could be indexed by crawler and web page header. Header is used to tag specific keywords; alt tags or image is used to describe specific keyword. Use URL with name of related keyword and always try to avoid long URLs. Check 404 errors in website by error checker.

Keep in check non-performing web pages and keep on updating your website with new content. After launching the website, check its rank in different search engines. However, most of the search engines do not show good rank in the starting phase. To attract potential customers, websites must have their own blog and a social account.

All these activities could guide your website to extreme heights. For any such needs, just head towards seo services company ePromoZone. 

Optimizing Keyword Density on Webpage

Density of keywords depicts the number of keywords present on a web page as compared to total number of words on a page. Optimum key word density for a webpage is close to 2 % to 3% of total web page content. Whatever the user types on a search engine, becomes a keyword. And the process keeps on revolving like this.

Today, search engines approve only quality content that is helpful to users. Web pages containing good content are found by search engines when the command is given by the user. This helps in link-building. Web page content must have all the useful information that the target audience expects. So, during content development process, it is always advised to use popular keywords. Just remember, visitors use different search terms and those terms are your keywords. Search for a good keyword or phrase is a time consuming process. If done correctly and used in the right way, it can generate huge traffic for the website.

Content writing service provider basically emphasize on keywords in their content. Keyword tag is the best way to increase number of visitors for your website. In the early stage of search engine optimization, keyword density is the important factor to determine page ranking. But nowadays, it no more has the same essence. In search engine optimization, keyword density is the factor that determines whether a webpage is relevant to a specific keyword or not. Keywords describe the concept of content.

 Different types of keywords exist and are used in a variety of ways (primary, secondary, and tertiary). The order in which keywords are placed is important because search engines give priority to the first one. Primary keyword is used before all other keyword, it is most important one, and entire content is based upon it. It can be file name, heading or in page content. Secondary keywords follow the primary keyword. Tertiary keywords are a group of keywords (6-8) used in content help in attracting more visitors by proper use.

An article using important keywords or phrase is read more often as compared to articles without keywords. So, always use relevant keywords for writing content. This would boost your business, and who knows you may see a huge amount of traffic in the next couple of days. So be prepared to get surprised!

A SEO services company EpromoZone provides best content development service to revamp your business.

Google introduce WebP: New image format for web

As we are familiar with WebM which has been introduced last year and successful implementation of that format in Youtube last month. Now Google announced a new format for image called WebP. WebP format of image allows you to compress your file space upto 40% without any change in its original resolution not only that but it also magnifies your pix resolution from all other formats like JPEG or PNG.

Google officially announced that they have improved the compression algorithm in WebP format which reduces the file size and increase the quality of image. This means that by using WebP format for image one can reduces the file size of image without losing its sharpness. It can help webpage to open faster because big size images slowdown the page load time but WebP format for images can reduce file size of that image with better quality then before as I previously said. So this format will help webpage to reduce page load time and webpage will browse faster.

Google announced last day via its chromium blog that new WebP format for image is based on WebM technology & VP8 codec and has few new features and expended support for WebP. WebP’s compression algorithms have been improved and compatible with previous release. Google said that fancy upsampler has been integrated in decoding side which reduces the pixilation of strong image. This can be check through compare the image of WebP format and JPEG or PNG format by zooming both format images simultaneously. On the other hand for encoding side Google said that they focused on segmenting the image into areas with similar compressibility.

WebP is convincingly supported in chrome and opera now only although it can be also compatible with some other Google products like Picasa and Gmail to share, send and receive their moments in lesser time with better resolution. This means mass using chrome or opera can only avail the benefit of this product. On the other hand it is not yet configure to use with Mozilla, IE or others. As I previously said that the file size is lesser in WebP with respect to other image format and it can improve page load time so, for the future prospect most of browser will support that format.

By using of WebP image format website will open faster or images will appear faster than previous and SEO services Company also use this image format for image optimization if this format supports other web browser like Mozilla or IE.    

GOOGLE goes Social by introducing +1 Button

Few days ago I was searching for something in Google. When I got result of my search then I saw that one blue button with +1 appeared in the right end of that search result. I just clicked that button and ignore that thing and just got involved with my search results which I had searched for. But few days later when I had gone through my Google profile I noticed that one new tab of +1’s had been appeared in my profile. When I clicked on that tab I saw a message “Your +1's appear here. +1 the things around the web you like, agree with or want to recommend to others” and one website URL appears under this. Then I thought of that button. Suddenly I remembered that I had clicked that button during Google search after that I was quite interested about that blue button with +1 sign and I had gone through Google to read more about that +1 button.

This blue button with +1 sign is introduced by Google which is just like a bookmark thing during Google search. According to Google +1 shows that “that is pretty cool” or “you should check this out”.  It shows that you publicly stamped on something or recommended something to the world. If you are searching for something in Google and find anything interesting then you can click that +1 button which appears in right end of that particular organic search. When you will click that +1 button for any sites then that particular site will automatically add to your Google profile and users of Google can use that for future reference.  

This particular button will only appear in Google search when you sign in with your Google account. After that you can only use of that +1 button because it will automatically add the links which you have clicked that button as I previously said. It’s a kind of recommendation from your side to users who is already in your Google profile or to the world and shows them what you recommended or what you were found interesting while search. You can show your +1 tab to the world or can make it private to you. This +1 button help your friends, contact or other person to find the best stuff which you already checked and stamped your approvals while they search for related things.  Search Engine Optimizer can uses that button for their own website or client’s website by click that +1 button in Google organic search, which is a kind of recommendation for that website to the friends, contacts and others. This +1 button can be use by SEO services Company for website promotion.

As I already said it’s a kind of bookmark during search which automatically saves in your profile and you can use that website list for your future use. This +1 button is only available in English version and only on Google.com not on Google.co.in or other Google Search engine websites.

So go social with Google!

To know more:

Directory Submission – An Important part of Internet Marketing

The main motive of web directory submission is to fetch links for one’s own website. Back links point or direct the visitors/customers back to your website. All the search engines like Google, Yahoo, Bing etc work on some of the back links that you have in your website and determine positions for your website for search inquiry. Hence, these are considered to be vital for your website’s higher rankings on any search engine.
Presently, we are familiar with two kinds of web directory submissions, namely automated web directory submission and manual web directory submission. Out of which, automated submission is much better and faster. However, it may sometimes be time consuming as few directory submission sites do not accept automated submission method.
You may find plenty of web directory submission websites online. Most of them follow almost same procedure for submission. Firstly, open the page of web directory, carefully select the category for which you would like to submit your link, select related sub category, and then submit your URL. However, you may also come across a few web directory submission packages that depend upon the approved time duration; that could be “Featured”, “Regular”, and “Regular with reciprocal”.
Higher the packages, the more are the chances for the URL to get submitted as soon as possible. Just remember you need to mention the following details:

1. Email Address: A valid e-mail address is required to get the submission report.  
2. Web Site URL’s: You can submit URL’s of your homepage and sub-pages. The links you will get      from these are called Deep links.   
3. Titles: Titles are anchor text of your link that point to your URL’s.  This should be keyword enriched and should not be of more than 30-35 characters.
4. Descriptions: This is brief introduction of your website. Keywords should not be more than 100 to 120 characters.  
5. Keywords: Keywords are those words/phrases which you want to key-in to optimize your website.

After submission, you need to check confirmation emails from the directories. Then confirm by clicking on the link wherever necessary. Please note that every directory would not send an email after our submission.

source: http://hubpages.com/hub/Directory-Submission-An-Important-part-of-Internet-Marketing

Humans.txt – New idea for human not for robots

This new creation is brought to you by humanstxt.org; just to make you aware about all those incorporated individuals who brainstorm day and night for their website. It’s a new era where the creator doesn’t take the credit himself but also admires the other helping hands.
Nowadays,   robots.txt is often used. It prevents the robot of search engines to crawl the page which you include in it or one can say robots.txt is for robots of search engines.  However, humans .txt is for us and an obstacle free tool to get to your query about people who are behind that particular site in fast, convenient and easy manner.
In this humans.txt tool, you can use heading such as “TEAM” and “SITE”. You can mention the developer, designer, copywriter, Search engine optimization or SMO.   Behind the creation and promotion of a website, a lot of people are involved. Name of these people could be added under TEAM heading. Under ‘SITE heading’ you can add last date of updated site, standards, software used for development etc. You can also use “THANKS” heading, and the name or URL of site or company.  You can also add any information which you want to.
The idea reveals that we are in lookout for the best. It is not a fight between robots.txt and humans.txt. It’s a fact that humans have always been better than robots. After all we are the robot creators. Therefore, in my view, humans.txt is a fast n easy way to get information about people behind any website easily. It also gives you the right direction to present your ideas or any further information you want. It’s a way that helps you make your own way……
One more thing that I noticed; while searching for this humans.txt I found “Google” using the same one.  You can check it on “google.com/humans.txt. In above said paragraph I’d discussed what “humans.txt is?? Google also mention its team associates and other relative info. Which humans.txt means.

Why consider SEO Services?

Simply put, we need SEO services to get visibility and identity of our website on different search engines. SEO professionals drive your website on the top page of search engines like Google, Yahoo, Bing and so on by some special techniques involved in the process.
The one who runs a business understands its importance. And who wouldn’t want to be on the top list when someone starts a search in a particular search engine.  Quite obviously, every business would want the visibility and popularity; in fact this is the reason why they go for SEO services. In simple words, higher the traffic, the more likely is your business to make new customers and generate profit.
Let’s say, when you search for “SEO services”, you will get thousands of results. But what if you are not satisfied with results?  Do you follow each and every page or do you ever go beyond page1 or page2? Most of you would say ‘NO’! 
What we are doing is, we simply type something on a search engine and then we check on page1 or 2, if again not satisfied we keep changing keywords instead of going through next page to satisfy our search. So it’s very important to get visible on top of search engines, and for that you should go for SEO services.
SEO companies gather information about your website and your business, analyze it and prepare a report or plan for your website keeping in mind the goal of your business. The plan may include what should be done and recommend what type of resource is required like developer, editor, content writer etc. Because you can’t always control from where the traffic comes in, each page needs to be clear about who you are, what you do and what the potential customer can do on your website. SEO company develop strategies to attract the attentions of your qualified traffic (i.e. Potential customer) and convert them in form of queries about your product and services.
So SEO Services are very important for your organization, not only to increase your visibility on search engines but also increases your customer base, brand building, and more conversion and hence increases overall profit.

Web 2.0 Designs – The New Phase of Web-Designing

World is prone to change and things keep changing with time. Now, everything has become so unpredictable that we are unable to imagine what next; Take into consideration web1.0 getting upgraded to web 2.0.

As I quoted about web 1.0 getting upgraded to web 2.0, is it necessary? To answer this, earlier all the websites were owner centric, but now websites are user friendly, where user can comment whenever they want. This web 2.0 is known as second generation network of platform, where user can retrieve data and have a strong command over it. Web 2.0 stuffs on the screen are more attractive, more users friendly and minimize noise. It’s like a democratic website where you can express yourself. It includes social networking site, blogs, video sharing, wikis, and more.

In web 2.0 design, users are more inclined towards browsing than just sticking to the desktop. Architecture is service oriented (RSS,Feeds) & can become more social where end user is a critical part of it.
Marketers now have a great opportunity to interact with users of their products or service for different means; they can create blogs, social accounts (e.g. Facebook, twitter), social bookmarking, social networking, tagging & podcasting. It allows both businessman and users to share their views on websites, edit, change or delete there comment. It also enables one to publish their content by few simple steps on blogs.
A popular invention of web 2.0 is mashups, to elaborate, an address present in classifieds it links to web map to trace the location. Social book marking sites allow marketers to create back links for their website, when links are linked to one another causing spiders to index their website result into increase page ranking, more visitors to website, hence, more sale and profit.
Last but not the least, web 2.o web design can make strong niche for your company and generate maximum revenue. So, go for it!!

Quality Content – The New ‘MANTRA’ for Success

Content is one of the most important factors in website creation and website development process. It would not be wrong to say that quality content development is a part of SEO Services. Website content is what your visitors are reading, watching and listening, if they enjoy it they would refer it to their friends, or folks; if not, then get ready to face the consequences.  Hence, you need to portray your uniqueness in order to gain attention and website traffic.
For a business, the key to success is its quality content; be it an article, post, links, audio-video, or anything that a website visitor enjoys. There are Discussion forums and Blogs that allow users an opportunity to share content and links through their post, as doing so increases the odds of your links being followed by other readers. This in turn helps in link building which is an important strategy of SEO Services.
Website development is determined when a website achieves higher ranks on various search engines. Web content with embedded targeted keywords and keyword phrases helps the web pages to get indexed in the search engine result pages.
Quality content adds value to a website. Quality content not only increases traffic from search engines but also builds trust, reputations, greater conversions and incoming natural links. The content which is interesting and informative indicates that the website owner is highly knowledgeable and experienced. This eventually improves the image of the business and its owner. And hence helps a business earn credibility and respect in the market.
A website visitor, who gets quality information from the website, would re-visit that page again in the future whenever required. This also means that the visitor is likely to share that website link with his/her folks. In this manner, quality content ensures continuous flow of traffic to a particular website.