What Social Media in 2011 Tells Us about the Future of Marketing?

Marketing is a broad term in its own way. It has its own unmatched standards. It has various categories, one of which is Social Media Marketing. Internet gave some space for social networking to its users that encouraged Social Media Marketing. In fact, it has been one of the hottest topics in the marketing world lately. And with the set-up of several SMO Companies in India, Social media marketing is emerging and will continue to do so in the coming years.

What to say about its future? Breakthroughs in 2011 might seem to be lustrous and new altogether, but it doesn’t end here. You may be surprised by the business coming from the mainstream.

Today, Internet seems to have captured the driver’s seat on the commercial front. Due to which, the future of Social Media Marketing is bright and undoubtedly promising. It has also given birth to many SMO Company and, the speed at which Social Media is gaining popularity, it is probably going to be the next ‘Big thing’!!

Since, E-commerce is ever increasing and majority of the departments are moving online, people are no more interested in going to shopping malls, outlets, stores, or the market. They have now developed an easy-going and care-free attitude. But, what’s wrong in that? After all, it saves time; you get everything that you want. Plus, you can put behind the worries about traffic, crowd, heat, hectic schedule, and more. That’s because you are never going to find any such hassles online.Moreover, you do not deal in cash online while purchasing. Everything is done electronically. Payments can be made via credit or debit cards electronically. This provides maximum financial security to both buyer and seller.

Now, let’s see why does social media marketing has a bright future. Given below are some of its points for reference:

Makes information sharing easy – Internet has come a long way now. Majority of people now have an urge to share what they are up-to. Probably, they are too keen to flaunt. But, no matter whatever the reason is, it certainly helps to convey a message and the motive of Social media marketing is fulfilled.

Immediate source – Well, this is one of the most powerful reasons why social media rules the present marketing scenario. One can respond instantly to any posts or things shared by friends in no time. This goes along well with businesses too, who try hard to take maximum advantage out of social media marketing.

Modernized atmosphere – Some call social media as a trendsetter, some say it has negative impacts too. Of course, everything has its own pros and cons. But, this is the year 2011; speed is the need of the hour. Forget TV news, newspapers or radio, Internet is in the limelight. Given such a scenario, who would say social media marketing does not have a bright career? It surely does, thanks to SMO Company India!

Importance of LOGO for a website

Did any one of you ever realize what importance does a logo holds? Just imagine who in the world would have been the first one to create / choose a logo. Moreover, who would have thought that one day it would become a business’s pride? Hardly anyone!!

Now, cut-across the boundaries; look into the world today and you would see every business sporting a unique symbol, known as logo. Yes, the picture has taken a big twist and every company is seeking a unique personal identity. Undoubtedly, a logo has the power to turn the tide completely in favor of an SEO Services Company. It’s just like meeting someone in person and being presentable.

Often seen as a great tool to put an impact on the audience, a logo helps in creating never-ending relations with a business’s clients and customers. It is nothing but a pictorial description of the company’s agenda. Creating a logo could be a challenging task as it is very crucial for the future of a business. Extra-care must be taken while creating or choosing a logo as most of the web-users make a decision instantly by looking at the logo or symbol of the company. Here, co-relating the services offered by the company and its agenda could prove handy in creating it. So, add a class to it; keep it simple and if you’re in the middle of your website’s creation, don’t even think of overlooking its importance.

Now let’s take an example – ‘Thums Up’, a famous soft drink sports an upward thumb as its logo. Similarly, when we think about AUDI (a German automobile manufacturer); those four rings (logo) strike our mind. This proves that audience is naïve and they can memorize pictorial presentations in a better way. So, just get it simple and keep it pictorial. However, just to be on the safer side, try using SEO Services provided by any reputed SEO Services Company for the same purpose.

To give an edge to your business over others, consider creating an effective logo for your company or get it done from a Web Design Company.  It will surely help you create a brand image and a unique corporate identity for your business amongst the target audience. So, just mix it up with right colors, not to forget a short and sweet punch line; and you are all-set to roar in the online market.

Google, Bing and Yahoo join hands for new schema.org to make search easy

While surfing through the Google’s official blog last night, I came across an article about schema.org, named ‘Introducing schema.org: Search engines come together for a richer web’. Bing posted the same with a different heading ‘Introducing Schema.org: Bing, Google and Yahoo Unite to Build the Web of Objects’. So, I researched thoroughly about schema.org and penned it down in my own words. Here’s my take on it:-

In the year 2006, Google, Bing and Yahoo joined hands to support common standard for sitemap. However, in 2011, they again came together to support common set of schemas called schema.org. Schema.org benefits, SEO Services Company, developers, website owners in many ways. However, the two most basic things it does are to help companies, developers, and site owners to get familiar with the structured data; and how one could improve the website’s search engine rankings for Google, Bing, Yahoo, and more.

Many of us still do not understand the motive of schema.org, which is to make the open web richer and useful. This markup is very useful for webmaster or SEO Service Provider. Google says that it takes time and effort to add this markup to website pages. It also quotes that adding markup is much harder because every search engine demands unique presentation of data. This encouraged Google, Yahoo, and Bing to come forward and support a common set of schemas.

But, that’s not all! Let me also discuss one more important issue:

How can schema.org benefit webmasters, Search Engines and an SEO Services Company? Read on to get the answer

All webmasters and SEO Companies use h1 tag to brief search engines about the page. But, it is not enough to add only h1 tag in HTML because <h1>Social Network</h1> in HTML tells browser to display “Social Network” in heading 1 format. That’s because HTML tag doesn’t give any information about what that text means. For example - “Social Network” could refer to a Hollywood movie or to a social networking site such as Facebook, twitter etc. This type of thing makes the task difficult for search engines to display relevant search result to the user which he or she is looking for.

So by using schema.org collection of vocabularies, webmasters can mark up their web pages in a way that could easily be understood by search engines. This also helps SEO’s to promote websites easily and more ethical way.
In addition, schema.org has introduced schemas for more than hundred new categories which include books, creative works, movies, music, events, organizations, TV series, painting, photograph, products and many more.